As confirmation that Poland is currently one of the hottest overseas property markets, Daft Media have just launched a new portal for Polish properties.
Poland was one of the few countries in Europe to avoid recession altogether, and property prices in the country have also shown incredible resilience, and then even growth since early 2009. As a result millions of Euros have been invested into commercial property in Poland by funds, and a wave of private investment is expected to follow. Daft's portal however, is aimed at the domestic market.
Anyone who has been around the overseas property industry in the last 2 years has probably heard of daft.ie, the Irish property portal, well now there is daft.pl, the Polish property portal as well.
Daft Media were very adept at spotting the gap in the market that existed for an Irish property portal, in fact at the time they were the portal specialising in Irish property. One can only assume that a similar gap existed in the Polish property market, which has now also been filled with Daftness (sorry, couldn't resist any longer).
If the success of their Irish portal is anything to go by, then many a Pole will be buying his house using the Daft.pl portal. According to Alexa, which ranks websites on their traffic levels, Daft.ie is the 8,644th most visited website in the world.
The one area that Daft Media's Irish portal struggled in was its placements in the search engines. Not for terms relating to its core Irish market, but in its overseas section: I remember one of the agents I worked for doing an analysis of all the portals we listed on and finding that Daft were producing the least leads. A look at the search term overseas property for sale puts them in 42nd for overseas property for sale.
Back then they didn't allow users to upload multiple properties using a datafeed either, this may or may not have changed since then.
No comments:
Post a Comment